Twoo members meet their Cinematch!

Posted on 19th February, 2013 in Dating, Twoo

Valentine’s Day saw a meeting of minds this year, as Twoo teamed up with women’s magazine Flair to create a unique romantic extravaganza. Billed as a “Cinematch”, the event gave 300 singletons in Antwerp, Belgium, the chance to mingle before attending an advance screening of the Oscar-nominated Silver Linings Playbook.

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This time of year can be a frustrating reminder of one’s single status, so what better time to treat Antwerp’s single men and women to an evening created just for them? Team Flair brought along a selection of their female readers, while Twoo provided a range of dapper gentlemen users – the idea being to match them up over the course of the night.

Our blind dates were settled at tables named after famous couples (Tarzan and Jane, Jack and Rose, Samson and Delilah – you get the idea!), and the event was off and running! Fizz was drunk, delicious nibbles were eaten, and there was plenty of time for our guests to get acquainted before the film began. With a photo booth and love meter on hand to break the ice, it wasn’t long before everyone relaxed and the night kicked into high gear. The icing on the cake? A Twoo goodie bag filled with candy for every couple – the perfect accompaniment to our quirky cinematic finale!

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The event was a resounding success, with the party continuing long into the night. And we learned a few things about the current singles scene into the bargain:

  • The dress code for a night like this? Mostly casual chic, as it turns out.
  • Chat-up lines seem to be on the way out – hooray!
  • Food and drinks really do calm the nerves in what can feel like a high-stress situation – one of our users actually went to a bar before he turned up at the Cinematch because he was so jittery…

Anyway, many thanks to everyone who came along! We hope everyone who attended enjoyed it as much as we did. Don’t forget to check out our Facebook page for a full photographic record of the fun!

 

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France, the land of romance? Fat chance!

Posted on 14th February, 2013 in Dating

In honour of Valentine’s Day, we thought we’d take a moment to shine a spotlight on the gooey romantic side of Twoo members. Using your answers to some of the questions in the Q&A area, we’ve been able to break down your romantic attitudes by nationality and sex. And the results may surprise you.

As a warm-up, we asked our users what they thought of romantic comedies:

a. Boring, change the channel
b. Ok some of the time
c. Heartwarming and funny

The answers showed that men are half as likely to watch romantic comedies as women – big deal, you might think, that’s obvious. But now let’s take a look at the nationalities. At the top of the pile, we’ve got Australia, Slovenia, the US and Brazil, all countries where rom-coms successfully work their magic on audiences. On the other hand, it turns out that Italians are the least likely to watch romantic comedies – and when they do watch them, they are the least likely to actually enjoy them. Our conclusion: when you want to date an Italian, pick something else to do – you’ll be much more likely to get a favourable response!

Our follow-up question asked users what they thought was romantic:

a. I’m not that into romance
b. A nice massage
c. Candle-lit dinners

Here, the answers show that Germans (56%), Brazilians (55%), Vietnamese (53%) and Polish (53%) people responded best to a romantic candle-lit dinner scenario. Surprisingly, for a nation of food lovers, it was the French (37%) who responded least well.

Turning to massage, our figures reveal that this is most preferred by the Dutch (31%), with American and Spanish users (each 28%) as runners-up. The least interested were the French and the Vietnamese, with 13% and 12% respectively. Our conclusion: if you’re looking for a romantic night of massage, set your sights on someone Dutch!

However, it was only when we looked at the users who weren’t into romance that we got a proper shock. The nation that is least interested in romance… is France. Yes, France, the most romantic country on Earth, whose language is the language of love. It turns out that 29% of our French users just aren’t into it (which perhaps doesn’t seem a lot, but the next countries down, Saudi Arabia and Belgium, only clocked in with 9%). Our conclusion: if it’s romance you’re after, head to Australia, Brazil, Slovenia or Poland!

But what do these figures actually say about us? IS ROMANCE DEAD? Of course not! Remember, everything discussed above came from a set of very specific answers to specific questions. But perhaps we were asking the wrong questions. Or perhaps Twoo members have more varied and interesting approaches to romance, wherever they live. Why not leave a comment below telling us what you REALLY find romantic? We’ll update our Q&A to include the best responses.

In the meantime, for a truly romantic time, our members have spoken – try a candle-lit dinner in Brazil!

We wish you a very happy Valentine’s Day from Twoo HQ!

x

Revealed: what makes Twoo users attractive!

Posted on 23rd August, 2012 in Dating

Here at Twoo HQ, we have completed a study focussing on the “Science of Attraction”, by looking at the common characteristics of our most popular users and the preferences of the Twoo population at large.

- Do gentlemen really prefer blonds?

- Are people looking for outgoing, extroverted types or humble, honest people?

- Does a nice smile trump a fantastic body?

- How many litres of hair dye would it take to improve the sex-lives of an entire nation?

These and many, many other questions you’ll find below!

Click here to download our “Science of Attraction” whitepaper.

The Science of Attraction

Posted on 16th July, 2012 in Dating

A white paper on the statistics of attraction, based on the behaviour of our users, by Twoo.com

To download, click here.

 

About Twoo

 

Twoo is a social discovery platform that puts people in touch, fast. According to ComScore data, the site has over 8.8 million monthly unique visitors, whilst being only just over one year old. Twoo is available online, on mobile and tablet devices and as a location based Android or iPhone application.

 

The site was launched in March 2011 by Massive Media, the company behind social networking giant Netlog. Massive Media have offices based in Belgium, and more recently, London. The site was launched first in Europe, then quickly expanded and is now available worldwide.

 

Twoo’s users are very active – most users log in two or three times a week, and a high proportion use the site daily.

 

Using Twoo is, above all, fun. Meeting new people is made easy through the state-of-the-art chat system, the fast loading, smooth user interface, and the easy to use introduction games. An important principle on Twoo is that all users on the site must be active and open to meeting new people.  Twoo is the only social site to remove inactive users after three months, and invests heavily into moderation of the site and ensuring that all users are active and genuine, leading to a network that promotes real-world interaction, in real-time, to real people. This also leads to more accurate data for this study, as we only mined data from active users on the site.

 

It’s free to meet new people on Twoo; people just need to fill in a few details and then they can begin chatting within 60 seconds. Users who wish to boost their popularity can buy Credits on Twoo for as little as £1.50, and “Twoo Unlimited” members can enjoy additional features such as seeing who likes them, and who has visited their profile, for as little as £1.50 per week.

 

About Our Data

 

Twoo’s 8.8 million monthly active users are based in all over the world: the site is live in over 200 countries, and is available in over 35 languages. The areas of study: United Kingdom, France, United States, Belgium, Australia and Germany, are among Twoo’s busiest.

 

Data Research Methodology

 

Twoo’s data is based both on profile information and behaviour. Profile information is filled in by the user when they join the website, to give other users a clear idea of their personality and lifestyle. None of this data was pulled from a bespoke survey.

 

Our behavioural data was focussed around what makes a particular user, or groups of users, popular on the network. This includes: the number of times the profile is clicked on, the number of times the user is contacted and the number of times the user is “liked”, or added as a favourite, by another user. This group of “popular users” represent about 5% of Twoo’s population, and looking at the profile information of this subset of users gave us the most interesting information around what characteristics make a user attractive to our community.

 

For the profile information, percentages of, for example, hair colour, would be taken from everyone who had filled in that part of their profile: users who had not filled in this information would not be counted. Some profile questions, such as personality traits, allow users to answer more than once, meaning the totals will add up to more than 100%, but the percentages represent the proportion of users who selected that particular personality trait, of all the users who filled in at least one trait.

 

The physical and personality traits, silhouette, and hair colour preference studies focus on profile information filled in by popular users. For perspective on the study on hair colour, we cross referenced the data on popular users with that of all users, to show us, for example, whether the percentage of popular redheads was higher than the percentage of redheads overall in the area. The Olympic study also focuses on data from these popular users. However, it should be pointed out that there is a difference between our data concerning how our users behave and what our users say they want. The section of the whitepaper concerning the top ten physical traits users look for in a partner was not based on data from popular users, but based on data from all users who had filled in the portion of the profile entitled “My Ideal Partner”. The difference between this and, for example, the silhouette data of our popular users, provides interesting results. What people say they want is not always the same as what people are drawn to.

 

The data for perspectives on marriage was taken from profile information from all users who had filled in that particular section.

 

Regional data for the UK was taken from the cities and their surrounding area. For example, our Birmingham data includes users from West Bromwich and Wolverhampton. The five areas chosen were done so based on the popularity of the network in that particular area; the more popular the network, the better the data.

 

All of our data collected for this study is done so anonymously.

 

In 2008, the number of people over the age of 16 who were not married was higher than the number of people who were, making it the first time in history that singletons outnumbered married people. This means it’s not just a good time to be single; it means it’s a great time to find out what makes people attractive to each other.

 

To find out, we looked at the profiles of Twoo.com users to see what the British population finds attractive. Our results are below.

 

Section 1     Appearance and Personality

There’s no denying that romantic attraction relies on an attraction to both physical appearances and personalities. That doesn’t mean, however, that every person finds the same things attractive. The qualities that are generally thought most attractive aren’t even the same across the different regions of the UK.

1.1 Which physical and character traits are most popular in the UK?

First, we looked at all of our popular users in the whole of the UK to see what they had listed as their best bodily feature on their own body.

Body Part Popular Males   Body Part Popular Females
EyesSmile 27%20% EyesSmile 34%23%
BrainsLips 14%9% BrainsLips 8%7%
FaceMuscles 6%5% FaceLegs 6%5%
Six-packAss 4%4% AssChest 5%4%
HairArms 2%2% HairMouth 4%1%

Table 1.1

The top five characteristics are the same for both men and women, though the men rate their braininess more than women do. The lower five favourite physical traits rather appropriately included the body parts below the neck. Our Adonis-like male users love their six-packs, arms and muscles, whilst the women’s legs, asses and chests featured highly in the charts.

 

We then looked at the personality profiles of our most popular users in the UK. Users can pick more than one personality trait for themselves, which is why the stats add up to more than 100.

Character Popular Males   Character Popular Females
HonestFriendly 31%26% HonestCheerful 41%31%
CheerfulAdventurous 23%22% FriendlyHumorous 27%18%
HumorousCalm 21%19% SensitiveSociable 15%15%
SociableGenerous 16%14% CalmAdventurous 13%13%
AccommodatingLively 11%11% LivelyAccommodating 12%12%

Table 1.2

 

Both sexes look for a friendly, cheerful person they feel they can trust. The most interesting results are a bit lower down the table, where the preferred personality traits differ wildly. A popular guy is 9% more likely to be adventurous than a popular girl, 6% more likely to be calm and 4% more likely to be generous: Women seem to want Indiana Jones with a penchant for gift giving. Popular girls are 10% more likely to be honest and 8% more likely to be sensitive.

 

1.2 What physical and personality characteristics are most popular in the UK by region?

We have seen the most popular traits across the UK as a whole, but we wondered how they might change when we look at regional preferences. We looked at the most popular members of some of Twoo’s top regions in the UK.

Popular Females On Twoo – their best body part

Nicest Part UK London Manchester Birmingham Liverpool Glasgow
EyesSmile 34%23% 31%23% 35%19% 36%25% 36%23% 33%23%
BrainsLips 8%7% 12%9% 8%10% 8%6% 2%6% 2%4%
FaceLegs 6%5% 6%4% 10%6% 4%8% 9%2% 3%7%
AssChest 5%4% 2%3% 5%4% 5%3% 4%6% 6%7%
HairMouth 4%1% 3%1% 2%1% 3%1% 4%1% 6%1%

Table 1.3

 

Let’s be blunt here – Glaswegians are clearly keener on the chest area and less bothered about intelligence than other Twoo cities. Londoners would seem to be the least shallow: 12% of London’s popular girls consider their brains their best feature.

 

In all UK regions, facial features beat bodily features hands down. Glasgow is proudest of their bodily features though: 20% of their popular ladies describe their best features as their legs, ass or chest, compared to only 9% in London and 13% in Liverpool. Perhaps Glaswegian girls just have great bodies and lots of self-esteem?

 

Luckily the popular Glaswegian men are not short of a six-pack or two: 8% of them rate their six-packs, whilst only 4% of men across the UK say the same.

 

Popular Males On Twoo – their best body part

Nicest Part UK London Manchester Birmingham Liverpool Glasgow
EyesSmile 27%20% 18%18% 30%17% 31%19% 33%17% 23%25%
BrainsLips 14%9% 21%13% 17%8% 10%6% 17%8% 10%14%
FaceMuscles 6%5% 8%5% 4%8% 11%9% 6%3% 6%5%
6PackAss 4%4% 4%4% 3%1% 2%2% 2%2% 8%2%
HairArms 2%2% 1%1% 4%1% 3%4% 1%1% 1%1%

Table 1.4

 

Overall, male facial features beat their bodily features as well. Again, too, Londoners highlight their preference for smarts, with 21% of London’s men being highlighted for their brains. If it’s male models you’re after, though, you might prefer the Liverpudlian men with their beautiful eyes or the pretty-faced guys of Birmingham.

 

1.3 Which personality traits are most popular by region?

The personality traits of popular women across the UK tend to be the happier ones: honesty, cheerfulness and friendliness are by far the most popular. Once you break it down regionally, those traits remain favourites, but other traits also come to the fore.

 

Popular Women on Twoo: Which character traits do they say they have?

Character UK London Manchester Birmingham Liverpool Glasgow
HonestCheerful 41%31% 42%25% 35%29% 44%31% 44%33% 39%31%
FriendlyHumorous 27%18% 24%17% 33%18% 29%17% 27%19% 26%25%
SensitiveSociable 15%15% 17%18% 20%13% 12%15% 13%14% 13%17%
CalmAdventurous 13%13% 11%11% 11%22% 14%16% 13%16% 17%14%
LivelyAccommodating 12%12% 10%15% 11%11% 12%12% 6%9% 12%12%

Table 1.5

 

Londoners prefer sociable women and are less likely to go for cheerful or friendly women than other regions. Mancunians are drawn to sensitive, adventurous women, and Birmingham’s popular women are more likely to be honest and friendly, but less likely to be sensitive. Liverpudlians value honesty and cheerfulness. Finally, Glaswegians go for humorous, calm women and are the least bothered about honesty.

 

In general, most people in the UK look for honest, friendly men and don’t care as much if they are lively or accommodating. This changes on a regional level, however.

 

Popular Men on Twoo: Which character traits do they say they have?

Character UK London Manchester Birmingham Liverpool Glasgow
HonestFriendly 31%26% 34%22% 30%28% 29%30% 24%29% 30%28%
CheerfulAdventurous 23%22% 18%17% 23%25% 23%21% 30%28% 23%30%
HumorousCalm 21%19% 24%17% 19%24% 18%19% 21%18% 23%17%
SociableGenerous 16%14% 16%12% 17%25% 20%14% 18%14% 16%14%
AccommodatingLively 11%11% 9%11% 11%9% 12%14% 9%11% 8%15%

Table 1.6

 

Londoners go for humorous, honest men and are less likely to care about adventurousness. Liverpudlians on the other hand want a man who is as adventurous as he is friendly. Mancunians prefer calm, generous men and are least likely to go for lively men. Lively men have more luck in Glasgow, where they prefer lively, adventurous types and care less for calmness.

 

Section 2     Silhouettes

Now that we know which physical attributes are the most popular, let’s look at body shapes as a whole. Do British men prefer the slim shapes of the celebrities that grace the covers of men’s magazines, or do they want a woman with curves?

 

2.1 Silhouettes by popularity in the UK

As it turns out, British guys do not just prefer curvy women. They are also more into curvy women than other nationalities. Here are the top silhouettes of Twoo’s most popular users in Britain, Germany and Australia.

 

Percentage of women per country who describe themselves at curvy

Popular UK All UK Popular Germany All Germany Popular Australia All Australia
26% 27% 21% 22% 22% 27%

Table 2.1

 

This table shows the most popular female users, as compared to all the female users who describe themselves as curvy. While the percentages stay similar for both Germany and the UK, the percentage of popular Australian users describing themselves as curvy is notably lower than the percentage of all Australian users who describe themselves as such.

 

Popular Ladies on Twoo – silhouette

  Australia Germany UK
CurvyI’ll let you see for yourself 22%21% 21%13% 26%22%
SlimI’ll tell you later 21%9% 23%16% 20%11%
Lots To LoveSporty 12%7% 10%10% 10%6%
RoundSupermodelOlympic Athlete 5%3%0% 4%1%0% 4%2%0%

Table 2.2

 

Of the most popular female users in the UK, 26% describe themselves as curvaceous, whilst only 22% of users in Australia and 21% in Germany do. It’s clear from Table 2.1 and Table 2.2, then, that while German and British men appreciate ladies with curvy figures, Australian men are more fond of slenderer figures.

 

Unfortunately for Jess Ennis and co, none of the most popular women had described themselves as Olympic athletes – although our female members might have been dissuaded from describing themselves as such when “sporty” would do.

 

Our male members had no such problem.

 

Popular Guys on Twoo – silhouette

Australia Germany UK
SportyI’ll let you see for yourself 46%15% 60%13% 41%20%
SlimI’ll tell you later 23%8% 9%11% 20%8%
Olympic AthleteLots To Love 0%3% 2%3% 4%4%
SupermodelCurvyRound 0%5%0% 2%2%0% 1%1%1%

Table 2.3

 

The majority of popular men described themselves as sporty, but a surprisingly large number describe themselves as Olympic athletes. Whilst no Australian men would say that about themselves and only 2% of German men would, 4% of British men say they have the build of an elite athlete in peak physical condition.

 

On the flip side, a large number of British men are somewhat coy about their body shape, answering “I’ll let you see for yourself”. Many ladies are willing to trust these men are the physical types they want, however, as a full one-fifth of the most popular British profiles answered with that vague response. Brave girls.

 

2.2 Silhouettes by popularity in each UK region

As you might expect, the most popular body types vary when you look across British regions. What you might not expect, though, is how much it varies.

 

Popular Ladies on Twoo – silhouette

UK London Manchester Birmingham Liverpool Glasgow
Curvy 27% 20% 21% 26% 31% 40%
I’ll let you see for yourself 22% 23% 20% 26% 13% 14%
SlimI’ll tell you later 20%11% 19%12% 19%8% 23%12% 21%8% 26%3%
Lots to LoveSporty 10%6% 9%10% 11%11% 6%4% 13%6% 9%6%
RoundSupermodel 4%2% 4%1% 5%4% 2%1% 4%4% 3%0%

Table 2.4

 

Glaswegians overwhelmingly prefer the curvy silhouette. Remember what we said about Glaswegians and the chest area in Section 1.1? It turns out that these chaps are also one of the main reasons why the United Kingdom indexes so well for the curvaceous lady. Just over one in four of the most popular women across the whole of the UK describes themselves as curvy, but in Glasgow, almost half of the most popular profiles – two in five – are of women who are curvy. The next most popular Glaswegian silhouette is slim, but only 26% of the most popular women have that silhouette.

 

Although curvy women are in the top two preferred body shapes across the board, other regions are a bit more egalitarian. There are only four percentage points separating London’s favourite body shapes, for example. Mancunians are more attracted to sporty women, which makes sense: they most preferred an adventurous woman. In Liverpool, a larger figure is most appreciated. One in three of the most popular women there describe themselves as curvy, and 17% of the most popular women describe themselves as “round” and “lots to love”. Either Liverpool and Manchester are swimming with supermodels, or the men of those regions are particularly into their waif-like figures

 

Section 3     Hair colour preferences

It’s been said that gentlemen prefer blondes, but is that really true? We looked at our most popular profiles to find out.

 

3.1 Hair colour preferences by popularity in the UK

Looking only at the four most common hair colours, blond ladies make a higher proportion of people with popular profiles than they do in all profiles. That is, while 24.6% of all women on the site are blond, 27.2% of the most popular profiles are of blond women. Brunettes have it a bit worse. They make up 39.2% of total profiles but only 35.8% of the most popular profiles.

 

  Popular Females All Females Difference
Blond 27.2% 24.6% 2.6%
Red 6.1% 6.1% 0.0%
Black 30.9% 30.2% 0.8%
Brown 35.8% 39.2% -3.4%

Table 3.1

 

3.1A      So how much hair dye would it take to improve the sex life of the nation?

In order to get the population at large to reflect the hair colour ratios of the popular women, 2.6% of the population who are currently brunette should dye their hair blond and 0.8% should dye their hair black – a total of 3.4% of the female population.

 

Let’s assume we need 100ml of dye to take care of one human head. The average bottle size for hair dye is 60ml, so that’s between one and two bottles. Let’s assume too that the hair colour ratios of Twoo are the same as that of the rest of the UK. In that case, we need to dye the hair of 3.4% of women in the UK. There are around 30.5 million women living in the UK, so that means we’d need to dye 1,037,000 heads of hair, which would take 103,700 litres of hair dye.

 

3.2 Hair colour preferences by popularity in the UK region

Of course, you don’t have to dye your hair to ensure your look is popular. You could just make sure you’re in the right city. Rather than looking at only the most popular hair colours as in table 3.1, table 3.2 looks at all hair colours by UK region.

Popular Ladies on Twoo – hair colour

UK London Manchester Birmingham Liverpool Glasgow
BlackBlond 25%22% 31%22% 28%24% 34%20% 24%26% 19%31%
BrownRed 29%5% 27%4% 32%7% 23%5% 30%2% 31%6%
DyedOtherFlavour of the month 10%4%3% 8%3%4% 7%0%2% 9%5%2% 9%2%6% 8%6%0%

Table 3.2

 

Raven-tressed beauties are the most sought out in London and Birmingham, with 31% and 34% of the most popular profiles featuring black-haired women respectively. Redheads will find the most luck in Manchester, but they should make sure it is their natural colour as Manchester is also where dyed hair isn’t quite as popular. Blonds have the most fun in Glasgow, but they are tied for popularity with the brunettes there. If you’re a brunette or if you’re not keen on committing to one colour for too long, head for Liverpool, where they prefer brunettes over all other hair colours and have the highest proportion of women with “flavour of the month” hair in their popular profiles.

3.3 Hair colour preferences in the UK as compared to other countries

Now that we know the favourite hair colours across the UK, let’s see how that compares to other countries.

 

Female Popular Users

Australia Germany UK
BrownBlack 33%33% 30%22% 29%25%
BlondDyed 18%5% 24%10% 22%10%
RedOther 4%3% 5%3% 5%4%
Flavour of The MonthGrey 4%1% 5%1% 3%1%

Table 3.3

 

In Germany, Australia and the UK, the percentage of red, “flavour of the month”, grey and other hair colours in popular users is very similar. The biggest differences are actually in the most popular hair colours: brown, black and blond.

 

In Australia, dark-haired women are vastly more popular, with brunettes and women with black hair make up 66% of the most popular profiles. Germans, on the other hand, prefer lighter haired women. There, 24% of their most popular profiles are of blond women, which is 6% more than in Australia. Only 22% of the most popular German profiles are of black-haired women, 11% less than in Australia.

 

In case anyone was thinking that there are obviously more blonds in Germany, hence a natural bias towards them, we also looked at the proportion of blonds in the whole of Germany.

 

  Germany Female UK Female Australia Female
BLACK 22.8% 25% 28.2%
BLOND 21.3% 20.4% 19.7%
BROWN 30.7% 32.5% 34.6%
RED 4.3% 5.1% 3.3%

Table 3.4

 

Table 3.4  shows that while there are more blonds in Germany, that difference in  is not large enough to justify such a clear preference as demonstrated in Table 3.3.

 

By contrast, in the UK, the three most popular hair colours altogether are separated by only 7 percentage points.

 

Interesting, too, is national attitudes to dying hair. In both Germany and the UK, 10% of the most popular women have dyed hair. In Australia, that percentage is halved, suggesting that Aussies respond much worse to unnatural hair colours than other nationalities.

 

Section 4     Physical traits men and women are looking for

Now we know how attraction in the UK breaks down when we look at the most popular profiles on Twoo.com, but do these stats match up with what people say they are looking for? The next set of statistics takes data from profile information filled out by all users in a particular region.

4.1 Top ten physical traits British people look for in a partner

 

Perfect partner’s best feature What do boys say?   Perfect partner’s best feature What do girls say?
 EYESSMILE 22.42%20.09%  EYESSMILE 25.79%22.94%
 FACEBRAINS 14.46%11.77%  BRAINSFACE 15.45%12.53%
 ASSCHEST 8.37%7.32%  LIPSASS 3.97%3.71%
 LIPSLEGS 4.89%3.76%  MUSCLESCHEST 2.72%2.56%
 HAIRMOUTH 1.44%1.22%  SIXPACKHANDS 2.12%1.57%

Table 4.1

 

As it turns out, UK men are incredibly honest about what they want. Over 8% of them are bold enough to list “ass” as their ideal partner’s best body part, and over 7% like a good chest. On the whole, however, men are more evenly split when describing their perfect woman than women are when describing themselves (see Section 1.1). The most men, 22%, want their ideal woman’s best feature to be her eyes, but the fourth most popular answer – brains – is 12%. Each answer becomes less popular by only a handful of percentage points. Compare this to how the most popular women described themselves. The eyes were the best feature for 34% and smiles were the best feature of 23%. The third most common was the women’s brains, and only 8% claimed that as their best feature.

 

The best features of the most popular men tallied more closely with what women said they wanted in their ideal mate. The percentages for the self-described best features of men and the ideal best features according to women were no more than three percentage points off for all but four of the features. Lips were the self-described best feature of 9% of men, whilst only 4% of women wanted that to be their ideal man’s best feature. And although 13% of women wanted their man’s best feature to be his face, only 6% of men thought their face was their best feature. Interestingly, small numbers of men described their arms and their hair as their best features (2% for both), but women didn’t seem to care about either of those. Instead, 2% of women wanted a man with great hands, and 3% wanted a guy with a gorgeous chest.

 

4.2 Top ten physical traits UK men look for as compared to other countries

It is easy to imagine that besides a few cultural differences, what men like in one country would be pretty similar to what men in another country would want. After all, biologically speaking, we’re all looking for fertility and health in the physical aspects of our ideal partners. The data, however, draw a different picture.

Perfect partner’s best feature? AU Male BE Male DE Male FR Male GB Male US Male
 EYES 19.24% 32.57% 24.61% 21.81% 22.42% 17.04%
 SMILE 24.64% 15.71% 16.02% 17.96% 20.09% 19.64%
 FACE 15.38% 21.90% 17.40% 18.86% 14.46% 15.88%
 BRAINS 12.31% 8.74% 10.98% 16.55% 11.77% 14.12%
 ASS 6.28% 4.55% 8.86% 6.98% 8.37% 6.67%
CHEST 6.70% 4.32% 4.57% 5.30% 7.32% 7.18%
 LIPS 4.92% 2.23% 5.24% 2.70% 4.89% 6.83%
 LEGS 3.53% 2.98% 1.83% 2.12% 3.76% 4.13%
 HAIR 1.85% 1.39% 1.32% 1.66% 1.44% 1.74%
 MOUTH 1.00% 1.30% 2.39% 1.94% 1.22% 1.59%
 SIXPACK 0.45% 0.36% 0.75% 0.30% 0.52% 0.90%
 MUSCLES 0.45% 0.40% 0.67% 0.62% 0.43% 0.65%
 HANDS 0.55% 0.61% 0.89% 0.99% 0.31% 0.47%
 ARMS 0.26% 0.15% 0.18% 0.10% 0.24% 0.21%
Body parts below the neck 18.22% 13.37% 17.75% 16.41% 20.95% 20.21%

 

 

 

 

 

 

 

 

 

Table 4.2

 

Distinct preferences across borders are not easy to spot at first. British, French, Belgian and German men go for beautiful eyes, and Australians and Americans prefer a woman with a perfect smile. Still, the top three features across the board are eyes, smile and face.

 

It’s when you start to look at other body parts that cultural differences emerge. French men have the largest percentage of those looking for a woman with a lot of intelligence. Almost 10% German and British guys like women with great asses, though the number of men preferring asses is closer to 5% for the other nationalities.

 

Once you start adding together the percentages for body parts below the neck, an interesting trend emerges. English-speaking natives are more likely to look downward for their ideal body parts. More than 20% of both the Brits and Americans prefer part of the body below the neck, as do just over 18% of Australians – though their preference for those body parts are closer to European men’s preferences. On the continent, 17.75% of German men and 16.41% of French men focus on the body parts below the neck, whilst only 13.37% of Belgian men do.

 

Ladies’ ideal body parts are fairly similar to men’s, though more of them prefer brains over faces.

 

Perfect partner’s best feature? AU Female BE Female DE Female FR Female GB Female US Female
 EYES 23.77% 36.25% 28.48% 25.92% 25.79% 20.58%
 SMILE 28.45% 16.43% 17.16% 19.57% 22.94% 22.71%
 BRAINS 15.05% 10.62% 14.84% 19.68% 15.45% 18.60%
 FACE 13.63% 17.97% 15.54% 15.09% 12.53% 12.53%
 LIPS 2.96% 1.47% 3.83% 2.03% 3.97% 6.79%
 ASS 2.68% 2.24% 3.58% 4.11% 3.71% 1.67%
 MUSCLES 2.00% 1.75% 1.88% 2.36% 2.72% 2.84%
CHEST 2.51% 2.99% 1.37% 1.06% 2.56% 2.90%
 SIXPACK 1.65% 1.91% 2.61% 1.66% 2.12% 2.01%
 HANDS 1.31% 2.09% 3.45% 2.80% 1.57% 1.51%
 MOUTH 1.31% 1.80% 2.11% 2.50% 1.51% 2.62%
 HAIR 0.91% 1.23% 1.04% 1.29% 1.36% 1.33%
 ARMS 1.31% 0.58% 0.52% 0.29% 1.36% 1.11%
 LEGS 0.51% 0.53% 0.30% 0.30% 0.71% 0.79%
Body Parts below the neck 11.97% 12.09% 13.71% 12.58% 14.75% 12.83%

Table 4.3

 

In Australia, France, the UK and the US, more women want their ideal partner’s brain to be their best feature, and they care less about their partner’s face. Still, in all the countries, the top four features are eyes, smile, face and brains.

 

Unlike men, women are much less inclined to prefer the body parts below the neck. Not a single feature below the head was a priority for 5% of the female populations, though 4% of French women wanted their man to have a nice ass.

 

In fact, almost half the number of women than men preferred any body part below the neck. That is probably why in Section 1.1, 14% of our most clicked-on guys in the UK list their brains as their best asset (compared to only 4% listing their six-pack), and 31% have a higher education qualification.

 

4.3 Favourite body parts by region

We know now that what men want varies by region, but do they say they want the same things, or do similar regional variations exist?

 

What Men Say They Want

UK London Manchester Birmingham Liverpool Glasgow
 EYESSMILE 22%20% 26%19% 22%24% 28%25% 22%20% 22%25%
 FACEBRAINS 14%12% 15%20% 12%11% 17%9% 9%8% 10%9%
 ASSCHEST 8%7% 7%2% 11%7% 6%4% 12%9% 15%8%
 LIPSLEGS 5%4% 0%3% 4%4% 2%6% 5%6% 4%0%
 HAIRMOUTH 1%1% 2%2% 1%0% 1%1% 1%1% 2%1%
Body Parts below the neck 19% 12% 22% 16% 27% 23%

Table 4.4

 

According to this data, Londoners value a woman with intelligence just a bit more than Glaswegians value a nice ass. The men of Birmingham would love to get lost in someone’s eyes, and in Manchester, they fall for a woman with a great smile. Liverpudlians, however, seem more interested in nice chests than the men in other cities.

The women of the various British cities also show some interesting predilections.

What Women Say They Want

  UK London Manchester Birmingham Liverpool Glasgow
 EYESSMILE 26%23% 19%22% 23%22% 29%27% 28% 28%
34% 26%
 BRAINSFACE 15%13% 28%12% 13%17% 16%10% 9% 11%
11% 7%
 LIPSASS 4%4% 2%2% 1%6% 1%4% 5% 4%
3% 7%
 MUSCLESCHEST 3%3% 2%2% 4%0% 4%2% 3% 0%
3% 0%
 SIXPACKHANDS 2%2% 2%2% 3% 2% 0% 4%
1% 1% 0% 4%
 MOUTHARMS 2%1% 1%2% 3% 1% 0% 4%
1% 1% 0% 1%
 HAIRLEGS 1%1% 1%0% 0% 0% 3% 1%
3% 0% 0% 0%
Facial features, excl. hair 68% 56% 66% 68% 78% 69%
Body parts below the neck 16% 12% 18% 14% 9% 16%

Table 4.5

 

Something is trending with both the boys and the girls: the women of London are more into brains than the women of other cities, whilst Glaswegian gals show the strongest preference for a nice ass. Similarly to the men of the city, Birmingham’s women love a great set of eyes.

 

In the more remarkable contrasts, Liverpudlian women are by far and away the most interested in a nice smile, and they are most interested in facial features and also in hair. The women in Manchester don’t show a particularly strong preference for any one body part, but they do like the parts below the neck best. Perhaps Mancunian women prefer the total package?

 

4.4 Top physical traits, by age

First let’s look at what women list as their perfect partner’s best feature, as their age progresses.

 

What women list as their perfect partner’s best body part, by age

Nicest Part 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-59 60+
SmileEyes 23%26% 26%25% 27%18% 16%28% 21%21% 22%30% 27%25% 28%28% 31%
23%
BrainsFace 4%16% 12%10% 21%14% 28%9% 26%9% 16%11% 20% 20% 10%
17% 12% 26%
6 pack 6% 6% 2% 1% 0% 1% 0% 0% 0%
Muscles 7% 4% 4% 3% 5% 5% 2% 1% 1%
AssArms 6% 3% 6% 3% 2% 2% 4% 5% 1%
3% 3% 1% 2% 3% 1% 0% 0% 0%
ChestHair 1% 2% 2% 1% 3% 5% 4% 2% 2%
7% 2% 2% 1% 0% 1% 1% 0% 1%
MouthHands 1% 2% 1% 2% 3% 1% 1% 1% 0%
0% 1% 2% 2% 3% 2% 1% 2% 2%
All facial features 66% 62% 60% 56% 53% 64% 69% 69% 80%
Body parts below the neck 23% 21% 16% 12% 16% 17% 10% 10% 7%

Table 4.6

 

Favourite body part

Chart 4.1

 

The chart shows that facial features become increasingly important for women after the age of 40, and that brains are most important between 30 and 35. Body parts below the neck are most important for the youngest women but have a resurgence in popularity amongst women between the ages of 40 and 45. A great smile becomes more and more important with age, and a nice ass seems to make a bit of a comeback for women in their 50s. A lovely chest is most important to a woman in her early 40s, whilst muscles and, funnily enough, hair are most significant when a lady is in her late teens.

 

As for the men, their preferences also change as they age.

 

What men list as their perfect partner’s best body part, by age

Nicest Part 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-59 60+
Smile 19% 24% 24% 20% 18% 23% 23% 27% 25%
Eyes 28% 24% 20% 18% 17% 21% 21% 23% 23%
Brains 8% 8% 15% 12% 12% 10% 14% 15% 15%
Face 8% 10% 7% 10% 11% 15% 15% 17% 19%
Ass 15% 14% 9% 8% 10% 7% 4% 1% 0%
Chest 3% 5% 4% 6% 7% 10% 5% 3% 1%
Legs 3% 2% 4% 2% 2% 4% 5% 1% 1%
Mouth 2% 0% 2% 0% 0% 1% 1% 0% 0%
Hair 0% 0% 2% 0% 0% 1% 0% 1% 1%
Lips 1% 0% 0% 2% 2% 5% 5% 2% 0%
All facial features 58% 58% 53% 50% 48% 65% 65% 69% 67%
All body parts below the neck 21% 21% 17% 16% 19% 21% 14% 5% 2%

Table 4.7

 

Chart 4.2

 

The facial feature curve follows that of the women: men become less interested in body parts and more interested in facial features as they get older. Despite that trend, there’s also a similar bump in a preference for good body parts at around the 40-year mark for men, too. Men aged between 40 and 50 rate chest and legs most highly. Men in their late teens, by comparison, are clearly fixated with ladies’ eyes and bums.

 

Section 5     Perspectives on marriage

Marriage has traditionally been seen to be the goal of dating and matchmaking, but as people from every part of society have started questioning traditional roles and assumptions, we have begun to see fewer people getting married. If attitudes towards marriage have changed, then what are people looking for when they go on a dating site today?

 

5.1 Perspectives on marriage by country

The first thing we need to look at is attitudes across the world.

 

Marriage Is: UK Germany France USA Australia Belgium
The dream 15.5% 15.2% 8.2% 23.6% 17.0% 9.5%
An important commitment 32.4% 18.3% 30.8% 38.2% 35.0% 19.2%
Essential for a couple 8.0% 11.7% 5.4% 9.8% 7.5% 2.4%
A celebration with friends 3.0% 3.0% 2.7% 2.8% 4.8% 4.4%
I’m too young to think about it 14.8% 13.8% 12.2% 7.0% 8.9% 15.7%
Unnecessary 9.9% 12.1% 14.2% 6.1% 10.0% 25.2%
No longer relevant 12.9% 20.9% 22.3% 8.6% 13.0% 20.3%
The impossible dream 3.5% 4.9% 4.3% 3.8% 3.7% 3.2%

Table 5.1

 

Generally, people in continental Europe are more sceptical about marriage than other countries. Americans by far and away have the most optimistic view of marriage, and while people in the UK and Australia are less so, they refuse to be cynical about marriage. 56% of UK Twoo users consider marriage either to be an “important commitment”, “the ultimate dream” or “essential”. Contrast this with 45% in Germany, 44% in France and only 31% in Belgium. Though one in four UK users consider marriage to be “unnecessary”, “no longer relevant” or “the impossible dream”, that number is dwarfed by those who feel the same in Europe: almost two in five in Germany and France, and nearly half of users in Belgium.

 

5.2 Perspectives on marriage by UK region

This optimism for marriage does change, however, when you look at the various regions in the UK.

 

Marriage Is? London Manchester Birmingham Liverpool Glasgow UK as a whole
The Dream 12.5% 14.8% 13.8% 17.9% 14.7% 15.5%
An Important Commitment 36.6% 37.0% 34.5% 25.0% 38.2% 32.4%
Essential for a couple 9.4% 6.5% 3.4% 3.6% 2.9% 8.0%
A celebration with Friends 2.7% 3.7% 4.1% 0.0% 0.0% 3.0%
I’m too young to think about it 11.7% 13.0% 15.9% 21.4% 14.7% 14.8%
Unnecessary 8.8% 4.6% 9.0% 8.9% 8.8% 9.9%
No Longer relevant 14.4% 15.7% 14.5% 19.6% 17.6% 12.9%
The Impossible Dream 3.9% 4.6% 4.8% 3.6% 2.9% 3.5%
Positive 58.5% 58.3% 51.7% 46.5% 55.8% 55.9%
Negative 27.0% 24.9% 28.3% 32.1% 29.3% 26.3%

Table 5.2

 

You might be tempted to think that the cosmopolitan Londoners would be as cynical about marriage as our European neighbours, but in fact Liverpudlians are the least interested in marriage, with one in three thinking it is unnecessary, no longer relevant or the impossible dream.

 

Marriage is most important to Mancunians, where 58.3% have positive attitudes towards the institution.

 

5.3 Perspectives on marriage by age

It is little surprise that attitudes on marriage change over the course of someone’s life, but no one could have guessed how much it varies.

 

Marriage Is? 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-59 60+
The Dream 13% 16% 19% 15% 9% 9% 5% 4%24% 8%25%
An important commitment 18% 30% 39% 43% 41% 31% 31%
Essential for a couple 1% 4% 12% 9% 7% 6% 3% 4% 3%
A celebration with friends 2% 2% 4% 3% 3% 2% 1% 3% 0%
I’m too young to think about it 57% 37% 13% 4% 0% 3% 2% 3% 3%
Unnecessary 2% 6% 5% 7% 13% 18% 18% 17% 19%
No longer relevant 2% 2% 6% 11% 21% 25% 33% 36% 39%
The Impossible Dream 4% 3% 2% 9% 6% 6% 6% 6% 4%

Table 5.3

 

The younger people are, the more they view marriage as a dream, something they are too young to think about or unnecessary, illustrating how marriage as a concept is foreign to the lives they live. Once they hit their 30s, they become much more interested in marriage as more people begin settling down. Once they reach their forties and fifties, they continue to consider marriage an important commitment, but more and more people view it as unnecessary. Once people reach their 60s, it seems they aren’t really bothered one way or the other about marriage.

 

 

Section 6     Romance isn’t dead; it’s just overseas.

The table below shows that romance isn’t completely dead. It seems it’s just in other countries than the UK.

BE Female FR Male FR Female DE Male DE Female GB Male GB Female US Male US Female AU Male
Romantic orhopeless romantic 47% 46% 55% 47% 52% 52% 53% 65% 66% 57%

Table 6.1

 

Men from the USA are 13% more likely to describe themselves as romantic than their UK counterparts, with 65% choosing either the “Romantic” or “Hopeless Romantic” option on their profile. Women from the USA have a similar concept of themselves as romantics and are as far ahead of the UK girls.

 

As for the stereotypically amorous French, they have a much less rosy view of themselves. Only 55% of French women consider themselves romantics, but even fewer French men – 46% – claim to be romantic.

 

It would seem our American cousins could teach us a thing or two about courtship.

 

Section 7     Game, set, match: finding love during the Olympics

In the spirit of the Games, we thought we would look across borders to see which nationalities would make the best match with each other. We looked through a lot of data, and then we matched up the nationalities based on that data. The athletes represent their nationalities’ profiles, but we don’t mean to suggest that they did hook up – only that based on our data, they might have fancied each other.

 

For example, the average UK male wants a woman who is adventurous, is curvy and has a nice ass. His best match is an Australian female, who has all of those qualities. The average UK woman wants a man who is humorous, sporty and has nice eyes, which describes the typical Belgian man. If you want to see the full statistics, see the Appendix.

 

 

We put the tables and charts of raw data in the Appendix, if you’d like to see where we got our information from.

 

If that all seems a bit confusing, we created some cards to make it easier to understand the countries’ best assets.

 

The most popular international matches for men are German women, followed by British women, and the most desired international matches for women are British men, followed by Belgian men.

 

Interestingly, the qualities German men want match the qualities found in both British and German women, but both of those sets of women prefer the qualities found in Belgian men. The only nationality to not get any matches with either gender are the French – which, considering their lack of romance revealed in Section 6, might be for good reason.

 

As it turns out, only one set of nationalities match up reciprocally: UK men and Australian women. What UK men look for in their ideal woman describes Australian females to a tee, and what Australian women look for describes British men perfectly.

 

You can make your own jokes about going Down Under.

 

Appendix: Our Data

Section 7     Game, set, match: finding love during the Olympics

 

USA, Male USA, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Smile 17% Honest 19% Sporty 39% Eyes 25% Honest 34% I’ll let you see for yourself 23%
Eyes 16% Calm 15% I’ll let you see for yourself 22% Smile 24% Cheerful 25% Curvy 20%
Brains 15% Cheerful 14% Slim 17% Lips 11% Friendly 15% Slim 18%
Lips 15% Adventurous 13% I’ll tell you later 8% Brains 10% Calm 15% I’ll tell you later 13%
Face 12% Friendly 11% Lots to love 6% Face 8% Sensitive 11% Lots To Love 12%
Muscles 8% Sociable 9% Olympic Athlete 3% Muscles 0% Adventurous 10% Sporty 6%
France, Male France, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Eyes 24% Calm 23% Sporty 46% Eyes 38% Honest 31% I’ll let you see for yourself 34%
Smile 18% Honest 22% I’ll let you see for yourself 22% Smile 22% Generous 20% Round 20%
Face 11% Humorous 15% Slim 13% Face 9% Cheerful 19% Slim 18%
Brains 11% Liberal 14% Curvy 8% Chest 6% Sensitive 19% Curvy 10%
Lips 8% Generous 13% I’ll tell you later 4% Brains 6% Calm 15% I’ll tell you later 7%
Ass 6% Cheerful 12% Lots to love 3% Ass 4% Humorous 12% Sporty 5%
Germany, Male Germany, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Eyes 28% Honest 25% Sporty 60% Eyes 38% Honest 37% Slim 23%
Smile 16% Humorous 16% I’ll let you see for yourself 13% Smile 17% Humorous 26% Curvy 21%
Face 14% Adventurous 14% I’ll tell you later 11% Brains 11% Friendly 18% I’ll tell you later 16%
Brains 12% Friendly 13% Slim 9% Face 7% Cheerful 17% I’ll let you see for yourself 13%
Lips 5% Spontaneous 12% Lots to Love 3% Lips 7% Reliable 13% Sporty 10%
Ass 5% Cheerful 8% Supermodel 2% Ass 5% Sensitive 11% Lots To Love 10%
Belgium, Male Belgium, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Eyes 43% Honest 32% Sporty 47% Eyes 52% Honest 39% I’ll let you see for yourself 30%
Smile 12% Humorous 22% Slim 19% Smile 15% Sensitive 24% Slim 25%
Face 7% Calm 17% I’ll let you see for yourself 18% Face 7% Sociable 21% Curvy 15%
Brains 9% Adventurous 16% Curvy 7% Brains 6% Cheerful 18% I’ll tell you later 9%
Legs 2% Friendly 15% I’ll tell you Later 3% Legs 4% Humorous 16% Sporty 7%
Hair 2% Sociable 15% Lots to Love 2% Hair 3% Friendly 15% Round 7%
Australia, Male Australia, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Eyes 23% Honest 21% Sporty 46% Smile 36% Honest 37% Curvy 22%
Smile 18% Calm 19% Slim 23% Eyes 28% Cheerful 23% Slim 21%
Face 18% Sociable 16% I’ll let you see for yourself 15% Brains 7% Friendly 20% I’ll let you see for yourself 21%
Lips 13% Friendly 14% I’ll tell you Later 8% Face 6% Accommodating 15% Lots To Love 12%
6 Pack 10% Cheerful 13% Curvy 5% Lips 5% Adventurous 14% I’ll tell you later 9%
Brains 8% Adventurous 10% Lots to Love 3% Legs 5% Humorous 14% Sporty 7%
UK, Male UK, Female
Fave body part Character traits Silhouette Fave body part Character traits Silhouette
Eyes 27% Honest 31% Sporty 41% Eyes 34% Honest 41% Curvy 27%
Smile 20% Friendly 26% I’ll let you see for yourself 20% Smile 23% Cheerful 31% I’ll let you see for Yourself 22%
Brains 14% Cheerful 23% Slim 20% Brains 8% Friendly 27% Slim 20%
Lips 9% Adventurous 22% I’ll tell you later 8% Lips 7% Humorous 18% I’ll tell you later 11%
Face 6% Humorous 21% Olympic Athlete 4% Face 6% Sensitive 15% Lots to Love 10%
Muscles 5% Calm 19% Lots to Love 4% Legs 5% Sociable 15% Sporty 6%

 

UK male wants:                                                      Match:  Australian female

Adventurous 10%                                                 Adventurous 14%

Curvy 18%                                                                  Curvy 22%

Nice ass 8%                                                               Nice ass 4%

UK female wants:                               Match:  Belgian Male

Humorous 10%                                                                         Humorous 22%

Sporty 22%                                                                Sporty 47%

Nice eyes 26%                                                         Nice eyes 43%

German male wants:                       Match:  UK Female                             or             German female

Cheerful 11%                                                           Cheerful 31%                                         Cheerful 17%

Sporty 36%                                                                Sporty 6%                                                 Sporty 10%

Nice eyes 27%                                                         Nice eyes 34%                                       Nice eyes 38%

German female wants:                                     Match:  Belgian Male

Honest 39%                                                              Honest 32%

Sporty 22%                                                                Sporty 47%

Nice eyes 29%                                                         Nice eyes 43%

Australian male wants:                                    Match:  US Female

Calm 11%                                                                   Calm 15%

Slim 17%                                                                     Slim 18%

Nice smile 25%                                                                         Nice smile 24%

Australian female wants:             Match:  UK Male                                   TWO WAY MATCH!

Accommodating 8%                                            Accommodating 11%

Sporty 21%                                                                Sporty 41%

Nice smile 28.5%                                                  Nice Smile 20%

French male wants:                          Match:  German Female

Calm 13%                                                                   Calm 9%

Slim 11%                                                                     Slim 23%

Nice ass 16%                                                            Nice ass 5%

French female wants:                      Match:  US Male

Thoughtful 13%                                                                        Thoughtful 5%

Sporty 26%                                                                Sporty 39%

Brains 20%                                                                Brains 15%

American male wants:                    Match:  UK Female

Cheerful 17%                                                           Cheerful 31%

Slim 17%                                                                     Slim 20%

Nice lips 7%                                                              Nice lips 7%

American female wants:               Match:  UK Male

Cheerful 12%                                                           Cheerful 23%

Sporty 18%                                                                Sporty 41%

Brains 19%                                                                Brains 14%

Belgian male wants:                         Match:  German female

Humorous 9%                                                          Humorous 26%

Slim 26%                                                                     Slim 23%

Nice eyes 33%                                                         Nice eyes 38%

Belgian female wants                      Match:  UK Male

Reliable 9%                                                               Reliable 9%

Sporty 35%                                                                Sporty 41%

Nice eyes 36%                                                         Nice Eyes 27%

Italian football fans turn to Twoo. And so do the celebrating Spaniards!

Posted on 2nd July, 2012 in Press

spain champions

Last night, Spain were once again crowned champions of Europe. After a thrilling game that concluded in a 4-0 victory for the team in red, the Italian fans were left standing, asking the question ‘Where do we go from here’?

The answer? To twoo.com!

During the final itself, we had a 20% drop in Italian men online at twoo.com. As soon as the final whistle had blown, however, the number shot up by 63%; what better way to commiserate the loss than to meet some nice Italian girls and boys?

It wasn’t only the losing finalists who turned to Twoo.com, however. The effect was even more dramatic for the winning side. As Iniesta and co. were busy tiki-taka-ing their way to a 2nd successive European trophy, we saw a 32% decrease in logins from Spanish men, then with a 75% increase straight after the game had finished. Perhaps the increase in support from the Spanish fans saw them home?

The girls? Well let’s just say that Spanish girls are far more ardent sports fans than their Italian counterparts. Perhaps the Italian girls knew there would be more Italian men online? ;)

Social discovery supernova Twoo.com has seen an increase of 30% unique visits since May, so whatever the time of day, there’s bound to be loads of great new people for you to meet on twoo.com.

We can only guess the impact of the London 2012 Olympics, as nearly every country will be watching. Stay tuned for more fun facts from twoo.com!

FAST GROWING SOCIAL DISCOVERY SITE TWOO.COM GETS SERIOUS ABOUT MOBILE

Posted on 26th June, 2012 in Press

Twoo.com (http://www.twoo.com) releases location-based mobile apps, proving that winning on the web is not the only goal

Just one year after launching, social discovery site Twoo.com is already a force to be reckoned with, with over 8 million unique visitors in May, according to comScore.

To bolster the success of their online presence, Twoo.com has launched two mobile apps, with features exclusive to handheld devices, that give users’ freedom to chat, meet or date who they want, when they want, where they want.

Twoo.com’s app can now be downloaded on Android handsets, in addition to its recently improved iPhone equivalent. To complement the site’s key features, the app uses location-based software so you can see which users are closest to you, real-time.

Twoo.com understands the needs of social single people today; users can’t be confined to desktop searches – they want real time, mobile capabilities that enable meeting on the move, just like in the real world.

As well as new features, there is a growing team based in London, headed up by Nick Lisher, former Strategy Director at mysinglefriend.com, to complement the European HQ in Ghent, Belgium.

Nick is thrilled to be joining Massive Media, the dating site’s parent company, at a time when Twoo.com is on the road to becoming one of the world’s most popular social networks.

Nick Lisher said, “Twoo.com is a force of nature, a phenomenon in the world of social discovery. I am overwhelmingly impressed with the product, as are the 1.5 million members who log into the service every day to meet new people, and have fun. I can’t wait to further introduce the service to US and UK audiences.”

The expanding team and rich functionality are two factors helping to catapult Twoo.com up to third in the list of the most popular personals sites worldwide, according to recent ComScore data, leaving many of the traditional, “old school” dating websites trailing behind.

The fledgling site had 8.42 million unique visitors in May 2012, more than double the amount reported in December, and all within a year of launching.

The success of Twoo.com demonstrates that meeting new people is a huge part online culture. People use the site to meet like-minded people for dating or friendship, and the popularity of Twoo.com’s mobile apps show the importance of keeping up with today’s evolving social landscape.

Contact: press@twoo.com

Twoo’s great global vocabulary experiment

Posted on 27th April, 2012 in Dating, Featured, Twoo

Hello.
Great pic.
Yeah.
LOL!
I guess.
Ok.
Hmm…
Ok.
Bye.

Been on the receiving end of one of these conversations on Twoo recently? Then you’re probably talking to a man. Think we’re being harsh? Well, we’ve got the evidence to back up our not-at-all-sexist claims.

Twoo's great global vocabulary experiment

So, there you have it. Men – especially British men – are using a smaller range of words than women, despite chatting roughly the same amount. But why? Are men just lazy, sullen idiots with poor language skills, relying on women to provide a conversational spark? Of course not. Not all of them, anyway. We know there are plenty of articulate guys on Twoo, so what’s the deal?

In general, the more comfortable you feel with a person – whether friend, date or partner – the more you’re going to share with them. But it’s natural to be cautious when you’re meeting new people. You hold back until you’ve reached a conclusion about the person you’re chatting with. Unfortunately, this sometimes results in noncommittal, flat language and a lacklustre first impression. And that’s not going to help anyone, is it?

After consulting the brains at Twoo HQ, we’ve come up with a plan, a call to action, for both sexes:

Women: If you find yourself chatting to a monosyllabic young fellow, perhaps you hold the key to drawing him out of his shell. Remember, you’ve got the advantage in terms of vocabulary. Engage him. Encourage him. Help him to use his words by elevating the conversation beyond the usual pleasantries. You might be surprised by what you manage to coax out of him. In all other respects, stay just the way you are, you’re fine.

Men: Some people like the silent type. But that’s probably not going to work on a site like Twoo. You want to stand out from the crowd, right? If most men are using few words, try using more! Think about what you’re writing when you chat or send a message. Be interesting and show your matches that you’ve got a brain. And if that fails, get a thesaurus and pretend.

Be bold, jump in and TRY. Remember, Twoo is about FUN. You’ve got nothing to lose, and everything to gain.

Let us know how you get on!