Since Twoo launched in 2011, we’ve come to realise that people use the site for all sorts of reasons. Here at Twoo HQ, we’ve always thought of ourselves as a social discovery platform, not a dating site. We want to give our users a safe, friendly place to meet new people quickly. But the plain fact is that every once in a while – online and in the real world – a friendship deepens into something more.
Every week, we receive hundreds of messages from people all over the world – testimonials from Twoo members who met through the site and have taken things to the next level. It’s a special feeling to know that we’ve played a part in these success stories, so we thought we’d share the love and present a selection of highlights from the last few months.
Let’s kick things off with Marissa from the Netherlands, who was sent an invite to Twoo by a friend and signed up. After a month of chatting, she met up with her now-boyfriend: “We’ve been happy together for two months now! I’m glad I joined this site,” she says. This is a sentiment echoed by Jolijn from Belgium – she and her future beau clicked right off the bat as friends, and then quickly became a couple. “Seven months later, we live together and are super happy!” she writes. Miss from Bulgaria, expanding on the theme, explains: “At the first meeting, we knew we wanted to be together.” They’ve now lived together for three months.
Meanwhile, Giuseppe from Venezuela sent us big hugs for putting him in touch with his “beautiful woman”, while Juliana from Brazil is over the moon: “I already found my soulmate and I’m very happy!”
However, our favourite message of recent times goes one step further, and really sums up the full potential of Twoo as a place to meet new people. “It started as a small friendship,” says Joseph from Portugal, “and now we’re engaged.” Congratulations, and hooray!
We think the comments above show that we’re doing a good job introducing like-minded people to one another around the world. But what does the future hold? Only time – and you – will tell. Whether you’re using Twoo to socialise or to meet your one true love (or anything in between), we love hearing your stories. It means the world to Team Twoo to know that we’re helping people to find happiness!
So keep us in the loop by e-mailing your story to firstname.lastname@example.org.
And whatever the reason you’re on Twoo, have fun!
Here at Twoo HQ, we’re always working on ways to improve the user experience for our lovely members. Our community is 15 million strong, and growing all the time.
We’ve always adopted a zero tolerance stance on fake profiles at Twoo, and that’s why we’re launching a new feature that lets our users prove who they are. Let’s say you spot someone interesting on the site… how do you know they’re for real? What if 30-year-old Gemma actually turns out to be 50? Or even to be James?
Of course, this cuts both ways: how will other people know that you’re who you claim to be? The online world can be a weird place, and trust is a key step on the way to making new connections in any area of life. We think we’ve found a solution to this potential minefield: get ‘Verified’.
To show that you’re a real person, simply take a picture of yourself showing the Twoo ‘Verified’ sign – the globally recognised ‘victory’ hand gesture – and submit it for review. To make the victory sign, extend and part your index and middle fingers with your palm facing away from you, while holding your other fingers down with your thumb. Just make sure your hand is the right way around, otherwise our review team might take offence!
A handy reference to the ‘V’ of ‘Verified’, the sign lets us know that it’s really you behind the screen.
After we’ve reviewed the picture, we’ll add a green ‘Verified’ hand icon next to each confirmed user’s name. This gives you quick and clear proof while you’re browsing that you’re dealing with the genuine article. We want you to have the best time possible on our site. By giving you an authentic and safe environment in which to meet and get to know new people, we’re making sure you direct your energies at the right people: REAL people.
And here’s another victory for the verified: Twoo users with verified profiles are currently getting many more visitors and likes than those without them. Safety and success – it’s a win-win situation!
Team Twoo is currently approving thousands of users every day all over the world. So strike a pose, snap a photo and get verified TODAY.
Happy chatting, and who knows, maybe your next picture will look something like this
It’s Friday, and for Twoo users in most parts of the world that means it’s the weekend; time to down tools and get the party started. Twoo members everywhere have been using our Q&A feature to find out about each other’s socialising habits, so we’ve focused our latest blog post on the global search for the ultimate party. Which nations party hardest? Who are the dampest squibs? And what do Twoo users really look for in a good night out?
First up, we analysed what our members are saying about their favourite time of day. Topping the list of early birds were Poland (26%) and Vietnam (21%), while the top-ranking night owls were from Poland (39%) and the UK (28%) – Poland clearly has a healthy mix of people who are up at all hours! Members who chose the “any time” option (a slightly different proposition) overwhelmingly came from Spain (53%) and Brazil (50%). But is there a link between people who stay up at night and people who like to party? And anyway, who says that parties have to be held at night?
Our next batch of questions looked at partying in the context of a broad range of other activities, including working, catching up on sleep and absorbing culture. While sorting through our users’ answers, we started to notice a trend. Throughout our surveys, one country kept coming to the fore: France! Where can you find the French at weekends? Partying! How about when they’re on holiday? Partying! Unlike the Vietnamese, British and Polish (who are always working) or the Australians (who would prefer to be off exploring the world), our French members are reliably to be found attempting to kick off the good times wherever they are!
To settle things once and for all, we decided to just come right out and ask: what is our members’ ideal night out? The results are below (and if you’ve read this far, the top nation will come as no surprise!).
So now we definitely know who wants to party, but who are the most fun people to have at your shindig? Our Vietnamese members described themselves as being the most introverted, while at the opposite end of the scale were the extroverts of Brazil (40%) and Spain (38%). When we cross-referenced this against amounts of alcohol consumed, however, we were in for a shock. Almost everyone replied that they drank at least a little, but who do you think topped out the list of members who don’t drink? Brazil (45%) and Spain (38%) – our two most outgoing member states! So alcohol is apparently not the major factor in putting together the best party possible, as long as you cram in as many natural extroverts as possible… Partying is clearly in the genes!
But where, you may be asking, were the French in all this? As we’ve seen, it’s a fair bet that they’ll be partying, but will they be any fun? Well, a whopping 66% of our French users thought so, but only if they’re in the right mood. Catch them in the right frame of mind, and your event is good to go!
Our final conclusions, then? For a crazy party full of natural carnival atmosphere at any time of day, consider heading to Brazil or Spain – but if you want a reliable night of revelry with people who really want to be there, invite your French friends!
If you disagree with our findings, why not head over to your Twoo profile and make your own impression on the stats? And wherever you are in the world, we hope you’re having fun…
Remember, this party’s just getting started!
Twoo Party HQ
Valentine’s Day saw a meeting of minds this year, as Twoo teamed up with women’s magazine Flair to create a unique romantic extravaganza. Billed as a “Cinematch”, the event gave 300 singletons in Antwerp, Belgium, the chance to mingle before attending an advance screening of the Oscar-nominated Silver Linings Playbook.
This time of year can be a frustrating reminder of one’s single status, so what better time to treat Antwerp’s single men and women to an evening created just for them? Team Flair brought along a selection of their female readers, while Twoo provided a range of dapper gentlemen users – the idea being to match them up over the course of the night.
Our blind dates were settled at tables named after famous couples (Tarzan and Jane, Jack and Rose, Samson and Delilah – you get the idea!), and the event was off and running! Fizz was drunk, delicious nibbles were eaten, and there was plenty of time for our guests to get acquainted before the film began. With a photo booth and love meter on hand to break the ice, it wasn’t long before everyone relaxed and the night kicked into high gear. The icing on the cake? A Twoo goodie bag filled with candy for every couple – the perfect accompaniment to our quirky cinematic finale!
The event was a resounding success, with the party continuing long into the night. And we learned a few things about the current singles scene into the bargain:
Anyway, many thanks to everyone who came along! We hope everyone who attended enjoyed it as much as we did. Don’t forget to check out our Facebook page for a full photographic record of the fun!
In honour of Valentine’s Day, we thought we’d take a moment to shine a spotlight on the gooey romantic side of Twoo members. Using your answers to some of the questions in the Q&A area, we’ve been able to break down your romantic attitudes by nationality and sex. And the results may surprise you.
As a warm-up, we asked our users what they thought of romantic comedies:
a. Boring, change the channel
b. Ok some of the time
c. Heartwarming and funny
The answers showed that men are half as likely to watch romantic comedies as women – big deal, you might think, that’s obvious. But now let’s take a look at the nationalities. At the top of the pile, we’ve got Australia, Slovenia, the US and Brazil, all countries where rom-coms successfully work their magic on audiences. On the other hand, it turns out that Italians are the least likely to watch romantic comedies – and when they do watch them, they are the least likely to actually enjoy them. Our conclusion: when you want to date an Italian, pick something else to do – you’ll be much more likely to get a favourable response!
Our follow-up question asked users what they thought was romantic:
a. I’m not that into romance
b. A nice massage
c. Candle-lit dinners
Here, the answers show that Germans (56%), Brazilians (55%), Vietnamese (53%) and Polish (53%) people responded best to a romantic candle-lit dinner scenario. Surprisingly, for a nation of food lovers, it was the French (37%) who responded least well.
Turning to massage, our figures reveal that this is most preferred by the Dutch (31%), with American and Spanish users (each 28%) as runners-up. The least interested were the French and the Vietnamese, with 13% and 12% respectively. Our conclusion: if you’re looking for a romantic night of massage, set your sights on someone Dutch!
However, it was only when we looked at the users who weren’t into romance that we got a proper shock. The nation that is least interested in romance… is France. Yes, France, the most romantic country on Earth, whose language is the language of love. It turns out that 29% of our French users just aren’t into it (which perhaps doesn’t seem a lot, but the next countries down, Saudi Arabia and Belgium, only clocked in with 9%). Our conclusion: if it’s romance you’re after, head to Australia, Brazil, Slovenia or Poland!
But what do these figures actually say about us? IS ROMANCE DEAD? Of course not! Remember, everything discussed above came from a set of very specific answers to specific questions. But perhaps we were asking the wrong questions. Or perhaps Twoo members have more varied and interesting approaches to romance, wherever they live. Why not leave a comment below telling us what you REALLY find romantic? We’ll update our Q&A to include the best responses.
In the meantime, for a truly romantic time, our members have spoken – try a candle-lit dinner in Brazil!
We wish you a very happy Valentine’s Day from Twoo HQ!
Here at Twoo HQ, we have completed a study focussing on the “Science of Attraction”, by looking at the common characteristics of our most popular users and the preferences of the Twoo population at large.
- Do gentlemen really prefer blonds?
- Are people looking for outgoing, extroverted types or humble, honest people?
- Does a nice smile trump a fantastic body?
- How many litres of hair dye would it take to improve the sex-lives of an entire nation?
These and many, many other questions you’ll find below!
Click here to download our “Science of Attraction” whitepaper.
To download, click here.
Twoo is a social discovery platform that puts people in touch, fast. According to ComScore data, the site has over 8.8 million monthly unique visitors, whilst being only just over one year old. Twoo is available online, on mobile and tablet devices and as a location based Android or iPhone application.
The site was launched in March 2011 by Massive Media, the company behind social networking giant Netlog. Massive Media have offices based in Belgium, and more recently, London. The site was launched first in Europe, then quickly expanded and is now available worldwide.
Twoo’s users are very active – most users log in two or three times a week, and a high proportion use the site daily.
Using Twoo is, above all, fun. Meeting new people is made easy through the state-of-the-art chat system, the fast loading, smooth user interface, and the easy to use introduction games. An important principle on Twoo is that all users on the site must be active and open to meeting new people. Twoo is the only social site to remove inactive users after three months, and invests heavily into moderation of the site and ensuring that all users are active and genuine, leading to a network that promotes real-world interaction, in real-time, to real people. This also leads to more accurate data for this study, as we only mined data from active users on the site.
It’s free to meet new people on Twoo; people just need to fill in a few details and then they can begin chatting within 60 seconds. Users who wish to boost their popularity can buy Credits on Twoo for as little as £1.50, and “Twoo Unlimited” members can enjoy additional features such as seeing who likes them, and who has visited their profile, for as little as £1.50 per week.
Twoo’s 8.8 million monthly active users are based in all over the world: the site is live in over 200 countries, and is available in over 35 languages. The areas of study: United Kingdom, France, United States, Belgium, Australia and Germany, are among Twoo’s busiest.
Twoo’s data is based both on profile information and behaviour. Profile information is filled in by the user when they join the website, to give other users a clear idea of their personality and lifestyle. None of this data was pulled from a bespoke survey.
Our behavioural data was focussed around what makes a particular user, or groups of users, popular on the network. This includes: the number of times the profile is clicked on, the number of times the user is contacted and the number of times the user is “liked”, or added as a favourite, by another user. This group of “popular users” represent about 5% of Twoo’s population, and looking at the profile information of this subset of users gave us the most interesting information around what characteristics make a user attractive to our community.
For the profile information, percentages of, for example, hair colour, would be taken from everyone who had filled in that part of their profile: users who had not filled in this information would not be counted. Some profile questions, such as personality traits, allow users to answer more than once, meaning the totals will add up to more than 100%, but the percentages represent the proportion of users who selected that particular personality trait, of all the users who filled in at least one trait.
The physical and personality traits, silhouette, and hair colour preference studies focus on profile information filled in by popular users. For perspective on the study on hair colour, we cross referenced the data on popular users with that of all users, to show us, for example, whether the percentage of popular redheads was higher than the percentage of redheads overall in the area. The Olympic study also focuses on data from these popular users. However, it should be pointed out that there is a difference between our data concerning how our users behave and what our users say they want. The section of the whitepaper concerning the top ten physical traits users look for in a partner was not based on data from popular users, but based on data from all users who had filled in the portion of the profile entitled “My Ideal Partner”. The difference between this and, for example, the silhouette data of our popular users, provides interesting results. What people say they want is not always the same as what people are drawn to.
The data for perspectives on marriage was taken from profile information from all users who had filled in that particular section.
Regional data for the UK was taken from the cities and their surrounding area. For example, our Birmingham data includes users from West Bromwich and Wolverhampton. The five areas chosen were done so based on the popularity of the network in that particular area; the more popular the network, the better the data.
All of our data collected for this study is done so anonymously.
In 2008, the number of people over the age of 16 who were not married was higher than the number of people who were, making it the first time in history that singletons outnumbered married people. This means it’s not just a good time to be single; it means it’s a great time to find out what makes people attractive to each other.
To find out, we looked at the profiles of Twoo.com users to see what the British population finds attractive. Our results are below.
There’s no denying that romantic attraction relies on an attraction to both physical appearances and personalities. That doesn’t mean, however, that every person finds the same things attractive. The qualities that are generally thought most attractive aren’t even the same across the different regions of the UK.
First, we looked at all of our popular users in the whole of the UK to see what they had listed as their best bodily feature on their own body.
|Body Part||Popular Males||Body Part||Popular Females|
The top five characteristics are the same for both men and women, though the men rate their braininess more than women do. The lower five favourite physical traits rather appropriately included the body parts below the neck. Our Adonis-like male users love their six-packs, arms and muscles, whilst the women’s legs, asses and chests featured highly in the charts.
We then looked at the personality profiles of our most popular users in the UK. Users can pick more than one personality trait for themselves, which is why the stats add up to more than 100.
|Character||Popular Males||Character||Popular Females|
Both sexes look for a friendly, cheerful person they feel they can trust. The most interesting results are a bit lower down the table, where the preferred personality traits differ wildly. A popular guy is 9% more likely to be adventurous than a popular girl, 6% more likely to be calm and 4% more likely to be generous: Women seem to want Indiana Jones with a penchant for gift giving. Popular girls are 10% more likely to be honest and 8% more likely to be sensitive.
We have seen the most popular traits across the UK as a whole, but we wondered how they might change when we look at regional preferences. We looked at the most popular members of some of Twoo’s top regions in the UK.
Popular Females On Twoo – their best body part
Let’s be blunt here – Glaswegians are clearly keener on the chest area and less bothered about intelligence than other Twoo cities. Londoners would seem to be the least shallow: 12% of London’s popular girls consider their brains their best feature.
In all UK regions, facial features beat bodily features hands down. Glasgow is proudest of their bodily features though: 20% of their popular ladies describe their best features as their legs, ass or chest, compared to only 9% in London and 13% in Liverpool. Perhaps Glaswegian girls just have great bodies and lots of self-esteem?
Luckily the popular Glaswegian men are not short of a six-pack or two: 8% of them rate their six-packs, whilst only 4% of men across the UK say the same.
Popular Males On Twoo – their best body part
Overall, male facial features beat their bodily features as well. Again, too, Londoners highlight their preference for smarts, with 21% of London’s men being highlighted for their brains. If it’s male models you’re after, though, you might prefer the Liverpudlian men with their beautiful eyes or the pretty-faced guys of Birmingham.
The personality traits of popular women across the UK tend to be the happier ones: honesty, cheerfulness and friendliness are by far the most popular. Once you break it down regionally, those traits remain favourites, but other traits also come to the fore.
Popular Women on Twoo: Which character traits do they say they have?
Londoners prefer sociable women and are less likely to go for cheerful or friendly women than other regions. Mancunians are drawn to sensitive, adventurous women, and Birmingham’s popular women are more likely to be honest and friendly, but less likely to be sensitive. Liverpudlians value honesty and cheerfulness. Finally, Glaswegians go for humorous, calm women and are the least bothered about honesty.
In general, most people in the UK look for honest, friendly men and don’t care as much if they are lively or accommodating. This changes on a regional level, however.
Popular Men on Twoo: Which character traits do they say they have?
Londoners go for humorous, honest men and are less likely to care about adventurousness. Liverpudlians on the other hand want a man who is as adventurous as he is friendly. Mancunians prefer calm, generous men and are least likely to go for lively men. Lively men have more luck in Glasgow, where they prefer lively, adventurous types and care less for calmness.
Now that we know which physical attributes are the most popular, let’s look at body shapes as a whole. Do British men prefer the slim shapes of the celebrities that grace the covers of men’s magazines, or do they want a woman with curves?
As it turns out, British guys do not just prefer curvy women. They are also more into curvy women than other nationalities. Here are the top silhouettes of Twoo’s most popular users in Britain, Germany and Australia.
Percentage of women per country who describe themselves at curvy
|Popular UK||All UK||Popular Germany||All Germany||Popular Australia||All Australia|
This table shows the most popular female users, as compared to all the female users who describe themselves as curvy. While the percentages stay similar for both Germany and the UK, the percentage of popular Australian users describing themselves as curvy is notably lower than the percentage of all Australian users who describe themselves as such.
Popular Ladies on Twoo – silhouette
|CurvyI’ll let you see for yourself||22%21%||21%13%||26%22%|
|SlimI’ll tell you later||21%9%||23%16%||20%11%|
|Lots To LoveSporty||12%7%||10%10%||10%6%|
Of the most popular female users in the UK, 26% describe themselves as curvaceous, whilst only 22% of users in Australia and 21% in Germany do. It’s clear from Table 2.1 and Table 2.2, then, that while German and British men appreciate ladies with curvy figures, Australian men are more fond of slenderer figures.
Unfortunately for Jess Ennis and co, none of the most popular women had described themselves as Olympic athletes – although our female members might have been dissuaded from describing themselves as such when “sporty” would do.
Our male members had no such problem.
Popular Guys on Twoo – silhouette
|SportyI’ll let you see for yourself||46%15%||60%13%||41%20%|
|SlimI’ll tell you later||23%8%||9%11%||20%8%|
|Olympic AthleteLots To Love||0%3%||2%3%||4%4%|
The majority of popular men described themselves as sporty, but a surprisingly large number describe themselves as Olympic athletes. Whilst no Australian men would say that about themselves and only 2% of German men would, 4% of British men say they have the build of an elite athlete in peak physical condition.
On the flip side, a large number of British men are somewhat coy about their body shape, answering “I’ll let you see for yourself”. Many ladies are willing to trust these men are the physical types they want, however, as a full one-fifth of the most popular British profiles answered with that vague response. Brave girls.
As you might expect, the most popular body types vary when you look across British regions. What you might not expect, though, is how much it varies.
Popular Ladies on Twoo – silhouette
|I’ll let you see for yourself||22%||23%||20%||26%||13%||14%|
|SlimI’ll tell you later||20%11%||19%12%||19%8%||23%12%||21%8%||26%3%|
|Lots to LoveSporty||10%6%||9%10%||11%11%||6%4%||13%6%||9%6%|
Glaswegians overwhelmingly prefer the curvy silhouette. Remember what we said about Glaswegians and the chest area in Section 1.1? It turns out that these chaps are also one of the main reasons why the United Kingdom indexes so well for the curvaceous lady. Just over one in four of the most popular women across the whole of the UK describes themselves as curvy, but in Glasgow, almost half of the most popular profiles – two in five – are of women who are curvy. The next most popular Glaswegian silhouette is slim, but only 26% of the most popular women have that silhouette.
Although curvy women are in the top two preferred body shapes across the board, other regions are a bit more egalitarian. There are only four percentage points separating London’s favourite body shapes, for example. Mancunians are more attracted to sporty women, which makes sense: they most preferred an adventurous woman. In Liverpool, a larger figure is most appreciated. One in three of the most popular women there describe themselves as curvy, and 17% of the most popular women describe themselves as “round” and “lots to love”. Either Liverpool and Manchester are swimming with supermodels, or the men of those regions are particularly into their waif-like figures
It’s been said that gentlemen prefer blondes, but is that really true? We looked at our most popular profiles to find out.
Looking only at the four most common hair colours, blond ladies make a higher proportion of people with popular profiles than they do in all profiles. That is, while 24.6% of all women on the site are blond, 27.2% of the most popular profiles are of blond women. Brunettes have it a bit worse. They make up 39.2% of total profiles but only 35.8% of the most popular profiles.
|Popular Females||All Females||Difference|
3.1A So how much hair dye would it take to improve the sex life of the nation?
In order to get the population at large to reflect the hair colour ratios of the popular women, 2.6% of the population who are currently brunette should dye their hair blond and 0.8% should dye their hair black – a total of 3.4% of the female population.
Let’s assume we need 100ml of dye to take care of one human head. The average bottle size for hair dye is 60ml, so that’s between one and two bottles. Let’s assume too that the hair colour ratios of Twoo are the same as that of the rest of the UK. In that case, we need to dye the hair of 3.4% of women in the UK. There are around 30.5 million women living in the UK, so that means we’d need to dye 1,037,000 heads of hair, which would take 103,700 litres of hair dye.
Of course, you don’t have to dye your hair to ensure your look is popular. You could just make sure you’re in the right city. Rather than looking at only the most popular hair colours as in table 3.1, table 3.2 looks at all hair colours by UK region.
Popular Ladies on Twoo – hair colour
|DyedOtherFlavour of the month||10%4%3%||8%3%4%||7%0%2%||9%5%2%||9%2%6%||8%6%0%|
Raven-tressed beauties are the most sought out in London and Birmingham, with 31% and 34% of the most popular profiles featuring black-haired women respectively. Redheads will find the most luck in Manchester, but they should make sure it is their natural colour as Manchester is also where dyed hair isn’t quite as popular. Blonds have the most fun in Glasgow, but they are tied for popularity with the brunettes there. If you’re a brunette or if you’re not keen on committing to one colour for too long, head for Liverpool, where they prefer brunettes over all other hair colours and have the highest proportion of women with “flavour of the month” hair in their popular profiles.
Now that we know the favourite hair colours across the UK, let’s see how that compares to other countries.
Female Popular Users
|Flavour of The MonthGrey||4%1%||5%1%||3%1%|
In Germany, Australia and the UK, the percentage of red, “flavour of the month”, grey and other hair colours in popular users is very similar. The biggest differences are actually in the most popular hair colours: brown, black and blond.
In Australia, dark-haired women are vastly more popular, with brunettes and women with black hair make up 66% of the most popular profiles. Germans, on the other hand, prefer lighter haired women. There, 24% of their most popular profiles are of blond women, which is 6% more than in Australia. Only 22% of the most popular German profiles are of black-haired women, 11% less than in Australia.
In case anyone was thinking that there are obviously more blonds in Germany, hence a natural bias towards them, we also looked at the proportion of blonds in the whole of Germany.
|Germany Female||UK Female||Australia Female|
Table 3.4 shows that while there are more blonds in Germany, that difference in is not large enough to justify such a clear preference as demonstrated in Table 3.3.
By contrast, in the UK, the three most popular hair colours altogether are separated by only 7 percentage points.
Interesting, too, is national attitudes to dying hair. In both Germany and the UK, 10% of the most popular women have dyed hair. In Australia, that percentage is halved, suggesting that Aussies respond much worse to unnatural hair colours than other nationalities.
Now we know how attraction in the UK breaks down when we look at the most popular profiles on Twoo.com, but do these stats match up with what people say they are looking for? The next set of statistics takes data from profile information filled out by all users in a particular region.
|Perfect partner’s best feature||What do boys say?||Perfect partner’s best feature||What do girls say?|
As it turns out, UK men are incredibly honest about what they want. Over 8% of them are bold enough to list “ass” as their ideal partner’s best body part, and over 7% like a good chest. On the whole, however, men are more evenly split when describing their perfect woman than women are when describing themselves (see Section 1.1). The most men, 22%, want their ideal woman’s best feature to be her eyes, but the fourth most popular answer – brains – is 12%. Each answer becomes less popular by only a handful of percentage points. Compare this to how the most popular women described themselves. The eyes were the best feature for 34% and smiles were the best feature of 23%. The third most common was the women’s brains, and only 8% claimed that as their best feature.
The best features of the most popular men tallied more closely with what women said they wanted in their ideal mate. The percentages for the self-described best features of men and the ideal best features according to women were no more than three percentage points off for all but four of the features. Lips were the self-described best feature of 9% of men, whilst only 4% of women wanted that to be their ideal man’s best feature. And although 13% of women wanted their man’s best feature to be his face, only 6% of men thought their face was their best feature. Interestingly, small numbers of men described their arms and their hair as their best features (2% for both), but women didn’t seem to care about either of those. Instead, 2% of women wanted a man with great hands, and 3% wanted a guy with a gorgeous chest.
It is easy to imagine that besides a few cultural differences, what men like in one country would be pretty similar to what men in another country would want. After all, biologically speaking, we’re all looking for fertility and health in the physical aspects of our ideal partners. The data, however, draw a different picture.
|Perfect partner’s best feature?||AU Male||BE Male||DE Male||FR Male||GB Male||US Male|
|Body parts below the neck||18.22%||13.37%||17.75%||16.41%||20.95%||20.21%|
Distinct preferences across borders are not easy to spot at first. British, French, Belgian and German men go for beautiful eyes, and Australians and Americans prefer a woman with a perfect smile. Still, the top three features across the board are eyes, smile and face.
It’s when you start to look at other body parts that cultural differences emerge. French men have the largest percentage of those looking for a woman with a lot of intelligence. Almost 10% German and British guys like women with great asses, though the number of men preferring asses is closer to 5% for the other nationalities.
Once you start adding together the percentages for body parts below the neck, an interesting trend emerges. English-speaking natives are more likely to look downward for their ideal body parts. More than 20% of both the Brits and Americans prefer part of the body below the neck, as do just over 18% of Australians – though their preference for those body parts are closer to European men’s preferences. On the continent, 17.75% of German men and 16.41% of French men focus on the body parts below the neck, whilst only 13.37% of Belgian men do.
Ladies’ ideal body parts are fairly similar to men’s, though more of them prefer brains over faces.
|Perfect partner’s best feature?||AU Female||BE Female||DE Female||FR Female||GB Female||US Female|
|Body Parts below the neck||11.97%||12.09%||13.71%||12.58%||14.75%||12.83%|
In Australia, France, the UK and the US, more women want their ideal partner’s brain to be their best feature, and they care less about their partner’s face. Still, in all the countries, the top four features are eyes, smile, face and brains.
Unlike men, women are much less inclined to prefer the body parts below the neck. Not a single feature below the head was a priority for 5% of the female populations, though 4% of French women wanted their man to have a nice ass.
In fact, almost half the number of women than men preferred any body part below the neck. That is probably why in Section 1.1, 14% of our most clicked-on guys in the UK list their brains as their best asset (compared to only 4% listing their six-pack), and 31% have a higher education qualification.
We know now that what men want varies by region, but do they say they want the same things, or do similar regional variations exist?
What Men Say They Want
|Body Parts below the neck||19%||12%||22%||16%||27%||23%|
According to this data, Londoners value a woman with intelligence just a bit more than Glaswegians value a nice ass. The men of Birmingham would love to get lost in someone’s eyes, and in Manchester, they fall for a woman with a great smile. Liverpudlians, however, seem more interested in nice chests than the men in other cities.
The women of the various British cities also show some interesting predilections.
What Women Say They Want
|Facial features, excl. hair||68%||56%||66%||68%||78%||69%|
|Body parts below the neck||16%||12%||18%||14%||9%||16%|
Something is trending with both the boys and the girls: the women of London are more into brains than the women of other cities, whilst Glaswegian gals show the strongest preference for a nice ass. Similarly to the men of the city, Birmingham’s women love a great set of eyes.
In the more remarkable contrasts, Liverpudlian women are by far and away the most interested in a nice smile, and they are most interested in facial features and also in hair. The women in Manchester don’t show a particularly strong preference for any one body part, but they do like the parts below the neck best. Perhaps Mancunian women prefer the total package?
First let’s look at what women list as their perfect partner’s best feature, as their age progresses.
What women list as their perfect partner’s best body part, by age
|All facial features||66%||62%||60%||56%||53%||64%||69%||69%||80%|
|Body parts below the neck||23%||21%||16%||12%||16%||17%||10%||10%||7%|
The chart shows that facial features become increasingly important for women after the age of 40, and that brains are most important between 30 and 35. Body parts below the neck are most important for the youngest women but have a resurgence in popularity amongst women between the ages of 40 and 45. A great smile becomes more and more important with age, and a nice ass seems to make a bit of a comeback for women in their 50s. A lovely chest is most important to a woman in her early 40s, whilst muscles and, funnily enough, hair are most significant when a lady is in her late teens.
As for the men, their preferences also change as they age.
What men list as their perfect partner’s best body part, by age
|All facial features||58%||58%||53%||50%||48%||65%||65%||69%||67%|
|All body parts below the neck||21%||21%||17%||16%||19%||21%||14%||5%||2%|
The facial feature curve follows that of the women: men become less interested in body parts and more interested in facial features as they get older. Despite that trend, there’s also a similar bump in a preference for good body parts at around the 40-year mark for men, too. Men aged between 40 and 50 rate chest and legs most highly. Men in their late teens, by comparison, are clearly fixated with ladies’ eyes and bums.
Marriage has traditionally been seen to be the goal of dating and matchmaking, but as people from every part of society have started questioning traditional roles and assumptions, we have begun to see fewer people getting married. If attitudes towards marriage have changed, then what are people looking for when they go on a dating site today?
The first thing we need to look at is attitudes across the world.
|An important commitment||32.4%||18.3%||30.8%||38.2%||35.0%||19.2%|
|Essential for a couple||8.0%||11.7%||5.4%||9.8%||7.5%||2.4%|
|A celebration with friends||3.0%||3.0%||2.7%||2.8%||4.8%||4.4%|
|I’m too young to think about it||14.8%||13.8%||12.2%||7.0%||8.9%||15.7%|
|No longer relevant||12.9%||20.9%||22.3%||8.6%||13.0%||20.3%|
|The impossible dream||3.5%||4.9%||4.3%||3.8%||3.7%||3.2%|
Generally, people in continental Europe are more sceptical about marriage than other countries. Americans by far and away have the most optimistic view of marriage, and while people in the UK and Australia are less so, they refuse to be cynical about marriage. 56% of UK Twoo users consider marriage either to be an “important commitment”, “the ultimate dream” or “essential”. Contrast this with 45% in Germany, 44% in France and only 31% in Belgium. Though one in four UK users consider marriage to be “unnecessary”, “no longer relevant” or “the impossible dream”, that number is dwarfed by those who feel the same in Europe: almost two in five in Germany and France, and nearly half of users in Belgium.
This optimism for marriage does change, however, when you look at the various regions in the UK.
|Marriage Is?||London||Manchester||Birmingham||Liverpool||Glasgow||UK as a whole|
|An Important Commitment||36.6%||37.0%||34.5%||25.0%||38.2%||32.4%|
|Essential for a couple||9.4%||6.5%||3.4%||3.6%||2.9%||8.0%|
|A celebration with Friends||2.7%||3.7%||4.1%||0.0%||0.0%||3.0%|
|I’m too young to think about it||11.7%||13.0%||15.9%||21.4%||14.7%||14.8%|
|No Longer relevant||14.4%||15.7%||14.5%||19.6%||17.6%||12.9%|
|The Impossible Dream||3.9%||4.6%||4.8%||3.6%||2.9%||3.5%|
You might be tempted to think that the cosmopolitan Londoners would be as cynical about marriage as our European neighbours, but in fact Liverpudlians are the least interested in marriage, with one in three thinking it is unnecessary, no longer relevant or the impossible dream.
Marriage is most important to Mancunians, where 58.3% have positive attitudes towards the institution.
It is little surprise that attitudes on marriage change over the course of someone’s life, but no one could have guessed how much it varies.
|An important commitment||18%||30%||39%||43%||41%||31%||31%|
|Essential for a couple||1%||4%||12%||9%||7%||6%||3%||4%||3%|
|A celebration with friends||2%||2%||4%||3%||3%||2%||1%||3%||0%|
|I’m too young to think about it||57%||37%||13%||4%||0%||3%||2%||3%||3%|
|No longer relevant||2%||2%||6%||11%||21%||25%||33%||36%||39%|
|The Impossible Dream||4%||3%||2%||9%||6%||6%||6%||6%||4%|
The younger people are, the more they view marriage as a dream, something they are too young to think about or unnecessary, illustrating how marriage as a concept is foreign to the lives they live. Once they hit their 30s, they become much more interested in marriage as more people begin settling down. Once they reach their forties and fifties, they continue to consider marriage an important commitment, but more and more people view it as unnecessary. Once people reach their 60s, it seems they aren’t really bothered one way or the other about marriage.
The table below shows that romance isn’t completely dead. It seems it’s just in other countries than the UK.
|BE Female||FR Male||FR Female||DE Male||DE Female||GB Male||GB Female||US Male||US Female||AU Male|
|Romantic orhopeless romantic||47%||46%||55%||47%||52%||52%||53%||65%||66%||57%|
Men from the USA are 13% more likely to describe themselves as romantic than their UK counterparts, with 65% choosing either the “Romantic” or “Hopeless Romantic” option on their profile. Women from the USA have a similar concept of themselves as romantics and are as far ahead of the UK girls.
As for the stereotypically amorous French, they have a much less rosy view of themselves. Only 55% of French women consider themselves romantics, but even fewer French men – 46% – claim to be romantic.
It would seem our American cousins could teach us a thing or two about courtship.
In the spirit of the Games, we thought we would look across borders to see which nationalities would make the best match with each other. We looked through a lot of data, and then we matched up the nationalities based on that data. The athletes represent their nationalities’ profiles, but we don’t mean to suggest that they did hook up – only that based on our data, they might have fancied each other.
For example, the average UK male wants a woman who is adventurous, is curvy and has a nice ass. His best match is an Australian female, who has all of those qualities. The average UK woman wants a man who is humorous, sporty and has nice eyes, which describes the typical Belgian man. If you want to see the full statistics, see the Appendix.
We put the tables and charts of raw data in the Appendix, if you’d like to see where we got our information from.
If that all seems a bit confusing, we created some cards to make it easier to understand the countries’ best assets.
The most popular international matches for men are German women, followed by British women, and the most desired international matches for women are British men, followed by Belgian men.
Interestingly, the qualities German men want match the qualities found in both British and German women, but both of those sets of women prefer the qualities found in Belgian men. The only nationality to not get any matches with either gender are the French – which, considering their lack of romance revealed in Section 6, might be for good reason.
As it turns out, only one set of nationalities match up reciprocally: UK men and Australian women. What UK men look for in their ideal woman describes Australian females to a tee, and what Australian women look for describes British men perfectly.
You can make your own jokes about going Down Under.
Appendix: Our Data
|USA, Male||USA, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Smile||17%||Honest||19%||Sporty||39%||Eyes||25%||Honest||34%||I’ll let you see for yourself||23%|
|Eyes||16%||Calm||15%||I’ll let you see for yourself||22%||Smile||24%||Cheerful||25%||Curvy||20%|
|Lips||15%||Adventurous||13%||I’ll tell you later||8%||Brains||10%||Calm||15%||I’ll tell you later||13%|
|Face||12%||Friendly||11%||Lots to love||6%||Face||8%||Sensitive||11%||Lots To Love||12%|
|France, Male||France, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Eyes||24%||Calm||23%||Sporty||46%||Eyes||38%||Honest||31%||I’ll let you see for yourself||34%|
|Smile||18%||Honest||22%||I’ll let you see for yourself||22%||Smile||22%||Generous||20%||Round||20%|
|Lips||8%||Generous||13%||I’ll tell you later||4%||Brains||6%||Calm||15%||I’ll tell you later||7%|
|Ass||6%||Cheerful||12%||Lots to love||3%||Ass||4%||Humorous||12%||Sporty||5%|
|Germany, Male||Germany, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Smile||16%||Humorous||16%||I’ll let you see for yourself||13%||Smile||17%||Humorous||26%||Curvy||21%|
|Face||14%||Adventurous||14%||I’ll tell you later||11%||Brains||11%||Friendly||18%||I’ll tell you later||16%|
|Brains||12%||Friendly||13%||Slim||9%||Face||7%||Cheerful||17%||I’ll let you see for yourself||13%|
|Lips||5%||Spontaneous||12%||Lots to Love||3%||Lips||7%||Reliable||13%||Sporty||10%|
|Ass||5%||Cheerful||8%||Supermodel||2%||Ass||5%||Sensitive||11%||Lots To Love||10%|
|Belgium, Male||Belgium, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Eyes||43%||Honest||32%||Sporty||47%||Eyes||52%||Honest||39%||I’ll let you see for yourself||30%|
|Face||7%||Calm||17%||I’ll let you see for yourself||18%||Face||7%||Sociable||21%||Curvy||15%|
|Brains||9%||Adventurous||16%||Curvy||7%||Brains||6%||Cheerful||18%||I’ll tell you later||9%|
|Legs||2%||Friendly||15%||I’ll tell you Later||3%||Legs||4%||Humorous||16%||Sporty||7%|
|Hair||2%||Sociable||15%||Lots to Love||2%||Hair||3%||Friendly||15%||Round||7%|
|Australia, Male||Australia, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Face||18%||Sociable||16%||I’ll let you see for yourself||15%||Brains||7%||Friendly||20%||I’ll let you see for yourself||21%|
|Lips||13%||Friendly||14%||I’ll tell you Later||8%||Face||6%||Accommodating||15%||Lots To Love||12%|
|6 Pack||10%||Cheerful||13%||Curvy||5%||Lips||5%||Adventurous||14%||I’ll tell you later||9%|
|Brains||8%||Adventurous||10%||Lots to Love||3%||Legs||5%||Humorous||14%||Sporty||7%|
|UK, Male||UK, Female|
|Fave body part||Character traits||Silhouette||Fave body part||Character traits||Silhouette|
|Smile||20%||Friendly||26%||I’ll let you see for yourself||20%||Smile||23%||Cheerful||31%||I’ll let you see for Yourself||22%|
|Lips||9%||Adventurous||22%||I’ll tell you later||8%||Lips||7%||Humorous||18%||I’ll tell you later||11%|
|Face||6%||Humorous||21%||Olympic Athlete||4%||Face||6%||Sensitive||15%||Lots to Love||10%|
|Muscles||5%||Calm||19%||Lots to Love||4%||Legs||5%||Sociable||15%||Sporty||6%|
UK male wants: Match: Australian female
Adventurous 10% Adventurous 14%
Curvy 18% Curvy 22%
Nice ass 8% Nice ass 4%
UK female wants: Match: Belgian Male
Humorous 10% Humorous 22%
Sporty 22% Sporty 47%
Nice eyes 26% Nice eyes 43%
German male wants: Match: UK Female or German female
Cheerful 11% Cheerful 31% Cheerful 17%
Sporty 36% Sporty 6% Sporty 10%
Nice eyes 27% Nice eyes 34% Nice eyes 38%
German female wants: Match: Belgian Male
Honest 39% Honest 32%
Sporty 22% Sporty 47%
Nice eyes 29% Nice eyes 43%
Australian male wants: Match: US Female
Calm 11% Calm 15%
Slim 17% Slim 18%
Nice smile 25% Nice smile 24%
Australian female wants: Match: UK Male TWO WAY MATCH!
Accommodating 8% Accommodating 11%
Sporty 21% Sporty 41%
Nice smile 28.5% Nice Smile 20%
French male wants: Match: German Female
Calm 13% Calm 9%
Slim 11% Slim 23%
Nice ass 16% Nice ass 5%
French female wants: Match: US Male
Thoughtful 13% Thoughtful 5%
Sporty 26% Sporty 39%
Brains 20% Brains 15%
American male wants: Match: UK Female
Cheerful 17% Cheerful 31%
Slim 17% Slim 20%
Nice lips 7% Nice lips 7%
American female wants: Match: UK Male
Cheerful 12% Cheerful 23%
Sporty 18% Sporty 41%
Brains 19% Brains 14%
Belgian male wants: Match: German female
Humorous 9% Humorous 26%
Slim 26% Slim 23%
Nice eyes 33% Nice eyes 38%
Belgian female wants Match: UK Male
Reliable 9% Reliable 9%
Sporty 35% Sporty 41%
Nice eyes 36% Nice Eyes 27%
Last night, Spain were once again crowned champions of Europe. After a thrilling game that concluded in a 4-0 victory for the team in red, the Italian fans were left standing, asking the question ‘Where do we go from here’?
The answer? To twoo.com!
During the final itself, we had a 20% drop in Italian men online at twoo.com. As soon as the final whistle had blown, however, the number shot up by 63%; what better way to commiserate the loss than to meet some nice Italian girls and boys?
It wasn’t only the losing finalists who turned to Twoo.com, however. The effect was even more dramatic for the winning side. As Iniesta and co. were busy tiki-taka-ing their way to a 2nd successive European trophy, we saw a 32% decrease in logins from Spanish men, then with a 75% increase straight after the game had finished. Perhaps the increase in support from the Spanish fans saw them home?
The girls? Well let’s just say that Spanish girls are far more ardent sports fans than their Italian counterparts. Perhaps the Italian girls knew there would be more Italian men online?
Social discovery supernova Twoo.com has seen an increase of 30% unique visits since May, so whatever the time of day, there’s bound to be loads of great new people for you to meet on twoo.com.
We can only guess the impact of the London 2012 Olympics, as nearly every country will be watching. Stay tuned for more fun facts from twoo.com!
Just one year after launching, social discovery site Twoo.com is already a force to be reckoned with, with over 8 million unique visitors in May, according to comScore.
To bolster the success of their online presence, Twoo.com has launched two mobile apps, with features exclusive to handheld devices, that give users’ freedom to chat, meet or date who they want, when they want, where they want.
Twoo.com’s app can now be downloaded on Android handsets, in addition to its recently improved iPhone equivalent. To complement the site’s key features, the app uses location-based software so you can see which users are closest to you, real-time.
Twoo.com understands the needs of social single people today; users can’t be confined to desktop searches – they want real time, mobile capabilities that enable meeting on the move, just like in the real world.
As well as new features, there is a growing team based in London, headed up by Nick Lisher, former Strategy Director at mysinglefriend.com, to complement the European HQ in Ghent, Belgium.
Nick is thrilled to be joining Massive Media, the dating site’s parent company, at a time when Twoo.com is on the road to becoming one of the world’s most popular social networks.
Nick Lisher said, “Twoo.com is a force of nature, a phenomenon in the world of social discovery. I am overwhelmingly impressed with the product, as are the 1.5 million members who log into the service every day to meet new people, and have fun. I can’t wait to further introduce the service to US and UK audiences.”
The expanding team and rich functionality are two factors helping to catapult Twoo.com up to third in the list of the most popular personals sites worldwide, according to recent ComScore data, leaving many of the traditional, “old school” dating websites trailing behind.
The fledgling site had 8.42 million unique visitors in May 2012, more than double the amount reported in December, and all within a year of launching.
The success of Twoo.com demonstrates that meeting new people is a huge part online culture. People use the site to meet like-minded people for dating or friendship, and the popularity of Twoo.com’s mobile apps show the importance of keeping up with today’s evolving social landscape.
Been on the receiving end of one of these conversations on Twoo recently? Then you’re probably talking to a man. Think we’re being harsh? Well, we’ve got the evidence to back up our not-at-all-sexist claims.
So, there you have it. Men – especially British men – are using a smaller range of words than women, despite chatting roughly the same amount. But why? Are men just lazy, sullen idiots with poor language skills, relying on women to provide a conversational spark? Of course not. Not all of them, anyway. We know there are plenty of articulate guys on Twoo, so what’s the deal?
In general, the more comfortable you feel with a person – whether friend, date or partner – the more you’re going to share with them. But it’s natural to be cautious when you’re meeting new people. You hold back until you’ve reached a conclusion about the person you’re chatting with. Unfortunately, this sometimes results in noncommittal, flat language and a lacklustre first impression. And that’s not going to help anyone, is it?
After consulting the brains at Twoo HQ, we’ve come up with a plan, a call to action, for both sexes:
Women: If you find yourself chatting to a monosyllabic young fellow, perhaps you hold the key to drawing him out of his shell. Remember, you’ve got the advantage in terms of vocabulary. Engage him. Encourage him. Help him to use his words by elevating the conversation beyond the usual pleasantries. You might be surprised by what you manage to coax out of him. In all other respects, stay just the way you are, you’re fine.
Men: Some people like the silent type. But that’s probably not going to work on a site like Twoo. You want to stand out from the crowd, right? If most men are using few words, try using more! Think about what you’re writing when you chat or send a message. Be interesting and show your matches that you’ve got a brain. And if that fails, get a thesaurus and pretend.
Be bold, jump in and TRY. Remember, Twoo is about FUN. You’ve got nothing to lose, and everything to gain.
Let us know how you get on!